How-tos, Reviews

The Art of the Weight Loss App

So most people know by now that I’ve been in the market to lose weight. I stepped up my gym game in January with what my boyfriend calls the other “resolutionaries.” You know, those people who sign up for the gym in January and make a hell of a push until Valentine’s Day and give up. I mean, come on, I’d rather eat chocolate and watch romantic comedies than go to the gym. Now, to my credit, I made it until about May. I wasn’t going super consistently but I was at least going twice a week. Yeah.. nothing happened. No weight loss. In fact, I think I gained weight? Queue the “womp. womp.”

I powered through the summer, suffering through the summer picnic and company conference pictures. I looked ok, but I looked different. I didn’t like it. I needed accountability.

But Keegan, you say, you are paying for the gym, isn’t that enough accountability? Unfortunately, I am getting a steal of a monthly price at the gym and it isn’t enough to make me want to go. So, insert the Noom app. If you have ever been on Facebook I’m pretty sure they have advertised Noom all up in your feed. I am not super game for the weight loss pills (don’t get me started about my adventure with Alli, if you google it, what they say is true and no, I don’t want to talk about it). I am also not keen on doing any weigh in type situations with actual humans a la Weight Watchers.

Since I started the Noom app, depending on the day, I’m down about 10 lbs and I go to the gym pretty much every day. It is basically an app that has you track what you’re eating, weigh in every day, and track your activity. Seems plain enough. There are a lot of things to read and little activities to do. They say it should take about 10 minutes a day. That was probably fair. Was it the app that caused all the changes? No, but it has some good points.. it also has some frustrating ones so let’s bust out a list. Who doesn’t love a good list? Here we go!

Photo by Suzy Hazelwood on

Noom Pros:

1.) They have a fairly robust food logging system. You can find most things you are looking for.

2.) They have an elementary level food structure. Red foods = bad, yellow foods = ok sometimes, green foods = go crazy. I like simple.

3.) You can eat everything– even red foods. However, you still have an overall calorie count and an overall count for each of the colors.

4.) You actually have a real person who is your coach. More on that in the cons.

5.) After your two week trial, you get put into a group where you can chat with other people also doing noom. I’m not into that but it might be a benefit for a lot of people.

Noom Cons:

1.) There is a lot of emphasis on weight, but then a lot of comments that weight doesn’t matter. Their message is good, although a bit.. disjointed.

2.) They play down exercise… weird.. right? They are like when you work out you are more likely to overeat and eat bad food. And that it is 90% diet and 10% exercise. While I can see how you might overeat, I don’t think downplaying exercise is really the best move. (I actually attribute most of my changes to exercise, btw).

3.) It’s 100 bucks for two months. You get a free trial and you can check it out. There is basically nothing different between the free trial and the paid version. If you don’t like the free trial you won’t like the paid version. For me, 100 bucks for 2 months would have been the cost of the gym if I didn’t have a discount so I rationalized it that way. Noom says its like 2 pairs of shoes.

4.) The food logging can become a bit of a game. Example: I got a protein smoothie from Whole Foods. I tried to log the smoothie and it is a red food. If you log all the individual components it’s a smattering of green, yellow, and red. It just seemed kind of sketchy.

5.) I get why, but peanut butter being a red food is just not ok.

6.) By the end all the little activities each day of filling out sentences and mantras got a little bit redundant. I also was not willing to share stuff like that with the group, so I probably defeated some of their purpose.

7.) The coach thing is kind of dumb. They just randomly message you to make sure you engage with the app. If that’s why the app is so expensive, I could do without it and have a cheaper app.

So, in the end I think Noom inspired me to get my butt in gear.

Is it perfect for everyone? No.

Is it good if you are really struggling to figure out the weight loss game? Yes.

Is it worth the cost? Maybe. I think that is the part that will make or break the use of this app and whether or not it would be worth it for you.

Thanks for contacting tech support! ❤